Born from a love of travel.
Built for travel brands.
Studio Fernweh is a creative studio for hotels, destinations and hospitality brands. We help you tell stories that inspire people to visit, stay longer and come back.
Our fernweh story began with Chapter Fernweh: our passion project where we explore, capture, and share the beauty of Europe’s capital cities (and beyond). What started as a creative outlet turned into something much bigger.
Over the years, we documented destinations, photographed unique stays, created city guides and built a community of more than 50,000 fellow travel lovers. Along the way, we learned what makes people stop scrolling, save a post, book a stay, or add a destination to their bucket list.
Today, Studio Fernweh brings that same curiosity, creativity and storytelling to hotels, destinations and hospitality brands. Because great travel content isn’t just about showing a place; it’s about making people want to experience it.
We’ve worked with over a 100 cafés, hotels, tourism boards, airlines, musicians, filmmakers, theatre creatives, and artists, but we’re always open to new and unexpected collaborations!
Kirsten | I’ve always been drawn to stories — in books, film and theatre. That passion for creativity and storytelling led me to study Media & Entertainment Management, where I explored everything from film art and artist management to film & TV production. I also completed a marketing internship at the Isala Theater, which gave me hands-on experience in the cultural world.
In 2012, I founded SERIEVISIE, an online magazine dedicated to television series. I later interned at the Amsterdam Film Week, where I researched how to improve the Amsterdam Series Weekend through side programming. That role opened the door to other festivals — including the Netherlands Film Festival, where I helped programme the television section and co-organised events like The Ultimate Binge and The Great TV Pub Quiz.
After graduating, I continued learning through online courses in Scandinavian film & television, modern art and ideas, InDesign, and languages like Swedish and Croatian. The first three especially helped me grow creatively and inspired me to think in new ways.
In 2015, I started the Instagram account @htspt.co. Rotterdam was my home, and the rise of new hotspots in the city felt like an opportunity I couldn’t ignore. What started as a hobby quickly turned into a successful business (HTSPT) with multiple physical city guides.
After years of freelance work (for clients like Annick Boer, Giraffe Coffee, and Xena Maria Evers) and building two successful businesses, I now bring all that experience together for studio fernweh — a place where creativity, storytelling, and design come together.
Jazmarae | After graduating from Central Washington University with a BA in Education and minors in Science and Music, I originally pursued a career in teaching.
But my passion for music led me somewhere unexpected — I was selected to tour with the National Park Centennial Band, celebrating 100 years of U.S. National Parks. That experience sparked a desire to dive deeper into the music industry and eventually brought me to New Orleans, where I built a career as a performing musician.
Along the way, I started helping fellow musicians with photography and media, which led to managing social media accounts and photographing concerts and festivals — including the iconic New Orleans Jazz Fest and French Quarter Fest.
Then life took a turn: I fell in love with a Dutchman. After years of long distance, I decided to close the gap and move to the Netherlands. While music had been the heart of my career, the COVID pandemic pushed me to explore a new direction. I combined my background in education, touring, and creative media to start something fresh.
Now, I work alongside Kirsten — and the rest, as they say, is history.
Kirsten | I’ve always been drawn to stories — in books, film and theatre. That passion for creativity and storytelling led me to study Media & Entertainment Management, where I explored everything from film art and artist management to film & TV production. I also completed a marketing internship at the Isala Theater, which gave me hands-on experience in the cultural world.
In 2012, I founded SERIEVISIE, an online magazine dedicated to television series. I later interned at the Amsterdam Film Week, where I researched how to improve the Amsterdam Series Weekend through side programming. That role opened the door to other festivals — including the Netherlands Film Festival, where I helped programme the television section and co-organised events like The Ultimate Binge and The Great TV Pub Quiz.
After graduating, I continued learning through online courses in Scandinavian film & television, modern art and ideas, InDesign, and languages like Swedish and Croatian. The first three especially helped me grow creatively and inspired me to think in new ways.
In 2015, I started the Instagram account @htspt_rotterdam. Rotterdam was my home, and the rise of new hotspots in the city felt like an opportunity I couldn’t ignore. What started as a hobby quickly turned into a successful business (HTSPT) with multiple physical city guides.
After years of freelance work (for clients like Annick Boer, Giraffe Coffee, and Xena Maria Evers) and building two successful businesses, I now bring all that experience together for studio fernweh — a place where creativity, storytelling, and design come together.
Jazmarae | After graduating from Central Washington University with a BA in Education and minors in Science and Music, I originally pursued a career in teaching.
But my passion for music led me somewhere unexpected — I was selected to tour with the National Park Centennial Band, celebrating 100 years of U.S. National Parks. That experience sparked a desire to dive deeper into the music industry and eventually brought me to New Orleans, where I built a career as a performing musician.
Along the way, I started helping fellow musicians with photography and media, which led to managing social media accounts and photographing concerts and festivals — including the iconic New Orleans Jazz Fest and French Quarter Fest.
Then life took a turn: I fell in love with a Dutchman. After years of long distance, I decided to close the gap and move to the Netherlands. While music had been the heart of my career, the COVID pandemic pushed me to explore a new direction. I combined my background in education, touring, and creative media to start something fresh.
Now, I work alongside Kirsten — and the rest, as they say, is history.